Intent

Intent is the ability to desire and plan. It creates a place where we want to be. In that, it brings our purpose to life, and energizes us. Intent is strategic and we mostly define it as a vision statement. Vision refers to a mental picture or image. In other words, it describes something that is not yet real. To Org it gives aspiration and creates a desired reality. It drives the energy of Org. It brings about structures, roles, resources, strategies, goals, objectives, etc. Aligning intent with purpose will make Org a “happy” place, especially if people share such intent and purpose. Not aligning intent with purpose will devise unhappiness. E.g., if a young person decides to study law (intent) but was born to be on stage (purpose), such person will live with a burning void. Intent is mostly conscious and purpose often subconscious. An external environment has immense influence on intent whilst internal desire mostly drives purpose. Great potential is born when a person, group, or organization focuses all intelligence and energy on the interaction between intent and purpose.