Where people sanction a common purpose and express a common intent, they form a collective identity. All organisations are collective identities. Examples are culture, religion, corporations, governments, sports teams, etc. The level to which a its members sanction a collective identity depends on their loyalty. In turn, loyalty will depend on how strongly members identify with the purpose and intent of an organisation. Organizations spend millions every year to enhance organisational culture. This is an attempt to strengthen collective identity.
Hits - 625